stories told

BRANDED ENTERTAINMENT

When it comes to custom content, brands usually want something special - custom in a way where they become integrated into the fabric of the network brand. At WE tv, the Between Us franchise gave brands, services and products the opportunity to become a seamless part of the story within a trusted platform environment via an episodic live production franchise.

Sometimes, you develop an program looking for a partner, and that’s what I did with Unlocked. This social series was built to engage a hair product partner featuring different women and their unique hairstyles, with the mantra, “behind every great hair style is a “her” story.” We shot a pilot and this is the WE tv promo for it. It is still looking for a sponsor, but I loved the simplicity and execution of it.