EVENTS 

Throughout my career, I have always been a proponent of event marketing - even to the trade. Why not bring the brands I represent directly into contact with media decision makers where they are? And that’s what we did with Juice Bars in support of WE tv’s Upfront - a media agency pop up in three markets (NYC/CHI/LA) featuring free juice mixes named after our shows. Started in 2013 and now in its sixth year, the media community loves its juice, and WE tv Juice Bars.

As well, I had the privilege of writing, directing and delivering the 2014 Weather Company/Channel upfront event and supporting marketplace materials. Calling the event an “All Front,” 150 media executives met at the Times Center in NYC to hear about the power of Weather, and the Weather company, as part of a greater media strategy. It was one of the most challenging experiences of my career, and one of the most rewarding.

In an effort to bring media partners into a live event opportunity, WE tv national ad sales partnered with Afropunk Brooklyn in 2018. With virtually no assets to support it, I developed the entire collateral suite and strategic positioning to introduce the partnership to the media community. From a sales video, presentation assets and a high-end mailer campaign, WE tv sales sadly didn’t secure a partner for the opportunity. But it did get meetings, and lots of them, with brands that hadn’t considered WE tv as part of their media plan.

And then, there is the Taken Experience. Back in 2002, when I arrived at SCI FI Channel (as it was known back then), the GM of the network asked me if I thought a multi-market tour for a 20 hour mini-series about alien abduction, developed by Steven Spielberg, was a good idea. I told him “no.” He told me “yes” and we created and launched the Taken Experience - a multi-exhibit promotional tour featuring a live 360 degree theatre with a simulated “alien abduction beam sequence” within -It was amazing.